What do you do when someone asks you to do something you have no idea how to do? I got a text from the CEO of the company I work for asking me if I had set up a personal blog yet. Two months into a new job (working fully remote, adjusting to a global pandemic in the midst of a civil right/ social change movement, having no direct manager, in an industry that couldn’t be further from what I studied in school) and I am finally starting to understand what it is I’m being asked to do.
Our conversation went something like this,
“Have you set your blog up yet?”- Kevin
“I set it up, but I haven’t written any content in it yet.” -Me
“Can you start posting within days? What’s stopping you?” He asked back.
*pause to catch my breath as I, for the millionth time in this job, feel like I am keeping one eye above water while the rest of my frantically tries to stay afloat while I keep hitting white waters*
“I guess that I don’t feel I have enough content to contribute a whole blog to. Or that I have any expertise on one particular subject.” I hesitantly replied.
“What is enough content? You read something, share it, and say why you shared it/your take. I had zero expertise on blogging – absolutely none – when I started my blog about blogging. We are asking people to blog, including law students, who have no expertise on the subject they’ll blog about. We have a community of people afraid of blogging, and we’re telling them it’s not that hard, you can do it. But our community leader fears blogging so much, she is not going to blog.”
I recollect myself, questioned how in the world I was going to make this work, or where to start, or how big of a fail it would be, and then started typing. I didn’t even reply to Kevin. I just thought, in the off- chance he was right, and fear was the only thing holding me back from blogging, I wouldn’t continue to live paralyzed in that space. I was invited into the space of a Community Manager because Kevin saw something in me that he believed had the ability and the tenacity to lead a community with. I want him to be right about that.
I am the Community Manager at a Legal Technology company who is set on creating a legal blogging community that is vibrant and helpful, challenged and innovative, and who finds excitement in seeing one another succeed. I am passionate about seeing communities form, engage, and banter over matters each individual community member is passionate about. It isn’t my job to be the best blogger on the web, or to have all technicalities down to a tee within the first six months. But it is my job to foster a community of legal bloggers who is scared to try and does it anyways. It is my job to foster a community of legal bloggers who feel like they are part of something bigger than their firm, or their specific practice, or their city. It is my job to walk along side those who feel under-qualified and underprepared and say, “Yeah, I was there too. You just have to do it. You just have to start, ready or not.”
I was right to think I really don’t know how to blog. I don’t know how to talk legal tech. I am not an expert in adding images into my posts or using tags and categories and widgets. I don’t expect that out of myself- not yet anyways. Eventually? Sure. I hope so. I hope the more I practice blogging, and the more I understand what it means to drive a community, with a community, I’ll master this job. But for today, I’ll let this post be enough. This will be my win.